Cost of Digital Menu Boards are a great investment for restaurants. They help them increase engagement, cut down on wait times, and improve operational efficiency. Plus, they allow businesses to easily make updates without the cost of reprinting or swapping out physical menus. This means that despite their upfront investment, digital menu boards quickly pay for themselves and offer a higher ROI than traditional static signage.
Digital Menu Boards: A Breakdown of Costs
However, like any technology, digital menu boards aren’t cheap. There are a variety of factors that influence their cost, including display screen size, hardware, and software. Some of the most expensive parts of a digital menu board include the display screen, media players, and mounting equipment. The larger and higher-resolution the display screen, the more it will cost. And the type of display screen (LED or LCD) is also important. LED screens are generally pricier but provide better image quality and use less energy than LCDs.
Another major part of the price is the CMS (Content Management System) that runs the digital menu boards. Many CMS vendors charge monthly or annual subscriptions to manage the content on the digital menu boards. These fees can add up over time. Choosing a CMS with more features will reduce these charges and keep costs low.
Other expensive components of a digital menu board include the mounts and enclosures that hold the displays. These are an essential part of the digital menu board as they ensure the displays stay secure, protect them from damage, and hide the media players.