Postcards are one of the best ways to communicate with your clients and customers – they’re not lost in an email inbox or easily swiped away with a thumb. They’re also a cost-effective marketing tool that can deliver a strong ROI.

Postcard mailers can be targeted to specific groups or all recipients of your mailing list. This is called segmentation and is an important aspect of the overall strategy of your direct mail campaign. By sending different messages to segments of your list, you’ll increase response rates and your return on investment.

Tailored Solutions: Custom Postcard Mailers

Whether you’re selling a new product or service, announcing an event, promoting your business, or encouraging your audience to support your cause, custom postcard mailers can be the perfect way to share your message with your target audiences. Use a custom postcard template to create a unique, eye-catching design that’s sure to stand out in a mailbox filled with bills, credit card statements, and catalogs.

Choose a postcard size that suits your needs and budget. A 4″ x 6″ postcard is ideal for straightforward announcements, while a 5″ x 7″ postcard is large enough to add several images and compelling copy. Both sizes qualify for USPS EDDM (Every Door Direct Mail), which gives you the option of selecting specific routes in your area, making them one of the cheapest mailing options available. Make your postcards extra special with a glossy finish to showcase your design and attract attention.